J&J Building is a second generation custom home builder rooted in Central Florida, known for its tradition of craftsmanship, attention to detail, and personal approach. Since 1976, they’ve been designing and building homes that reflect each client’s unique lifestyle, carrying forward a family legacy of quality and care.
J&J Building approached us looking to modernize their website and visual identity. Their existing brand felt dated, with a bulky logo, saturated color palette, and a crowded website layout that lacked hierarchy and user flow. The online presence didn’t reflect the craftsmanship and sophistication of their custom homes.
We began by redefining the brand’s visual foundation, designing a new logo that is clean, modern, and versatile. The updated color palette and refined icon better express the brand’s elegance and legacy. For the website, we simplified the structure, introduced visual hierarchy, and built a user experience that guides visitors naturally through the story, values, and portfolio of the company.
The new brand and website now reflect the quality and care J&J puts into every home. Visitors are welcomed by a refined, professional design that builds trust and clearly communicates the company’s legacy and capabilities. The portfolio is easier to navigate, the user experience is intuitive, and the overall brand presence is elevated, online and beyond.
Learn how to tell when your brand no longer reflects your work
